Last Name 1Student NameProfessorSubjectDateBusiness Marketing : Creative Art , distrust , and PerceptionTo check and satisfy the needs and wants of target customers is what selling in business aspires for . It involves the study of consumer behavior . Creative wile in business selling would gambling a well subprogram in the field of consumer behavior and exploreThere are seven characteristics of abutting marketplaceing searchScientific methodResearch creativityMultiple methodsInterdependence of models and dataValue and cost of informationHealthy skepticism p Ethical selling (Kotler 114In question creativity , this is where imaginative wile would come into play advanced(a) ways are formed in the interlocking of galore(postnominal) aspects of marketing research . For instance , coming up with solutions to a pro blem much(prenominal) as consumers demand quest notional genius . The think tank team of the marketing part would need to come up in growth spic-and-span increases or features , etc . Advertisement in capturing a targeted market would alike need creativity . A very(prenominal) hot recitation of this is from Levi Strauss Company as cited by Courteny Kane . Its illustrated ads appealing to hip-hop and spigot culture featured the statement It s bangin son which instrument undisturbed and teenagers clad in Silver Tab attire --- miry pants , hip huggersLast Name 2tiny tops --- and draining accessories such as nose rings , beepers , and chunky florid jewellery (qtd . in Kotler 165Four major psychological factors that influence an man-to-man s buying choices are motivation , perception , learning , and beliefs and attitudes How a psyche perceives some amour , in this case , a intersection point or service could help in the marketing research in studying consu mer s behavior Developing a very good ratio! nality of consumers buying decisions plays a key place in achieving one of the main goals of a business in(predicate) sales through customer satisfaction .
Acting on this understanding seat be achieved through creative art , in formulating attention-grabber advertisements , and finding new ways in results-oriented researchSome research questions : What does a consumer need ? What is s /he looking for ? What benefits notify s /he derive from a certain harvest-festival that would meet such need ? What strategies can a vender consent in stimulating more interest in their speck and how to go about itThere are limitless opportunities that uprise with modernisation . An integration of high technology and creativity present tense can trigger wider capture of consumers interest . An example of this is the world-wide exercising of the internet and virtual reality applications . From here , a product or service can be presented in a much more imaginative approach . How capable the marketing team of a company is in producing myth ideas to take positive consumer buying decisions is one of the business missions . conveyance of title properly the desired message of a company to its targeted sense of hearing in an effective manner , from its research and application of creative art , is where language functionsKotler on marketing : The most crucial thing is to forecast where customers are moving , and to be in seem of them (159Last Name 3Works Cited...If you want to get a wide-cut essay, social club it on our website: OrderCustomPaper.co m
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