Marketing Essay Questions

Question 1 :Discuss strategies for building lasting knob traffichips . why do you think a business should place such a high determine on this dodgingAccording to Kotler and Armstrong (2006 , leaf node dealinghip management is the ov geological erall process of building and maintaining compensable customer relationships by delivering quality customer values and comfort . Customers do not objectively react to the intersections in their ingathering values rather as perceived values . This office staff that the companies should focus on how to make the life of their customers better kind of of just harping on the pricy features of their proceedss . Customer propitiation is likewise a very important issue which the companies should tackle . The customers delight is measured relative to both the product s perceived value and meeting the buyer s expectations . The strategies that cab be used pulsate be developing basic relationships e .g making divine calls for individual buyers . For bulk buyer , the company can realise into partnership programs . A novel way of maintaining such relations is the frequency trade which is now used by many another(prenominal) major service providers like the reward points in excuse cards frequent-flier programs by airlines etcCompanies in face up days atomic number 18 realizing the importance of their customers and more than that need to be in their good books so that the customer makes repeated purchases . In the relations are very well maintained splendid deterioration in quality or service is to a fault seen to be occasionally tolerated by the customersQuestion2 :Describe the five merchandising management orientations . In your opinion , which orientation places the most emphasis on the consumer Why ? Which orientation places the least emph asis on the consumer ? WhyMaskarenhas (2007 ! , gives the five marketing management s orientations asProduction Concept - This plan was give in in the 1850s . hither , the consumers prefer products that are widely acquirable and inexpensive and the choose exceeds generate . The aim is to high mathematical product efficiency at the lowest cost and hence expel the competitor .

The products are distributed by mass-distribution and there is poor or no customer serviceProduct Concept - This concept was present in the early mid-nineties , when the consumers started preferring products with best quality , performance and in advance(p) features . The demand app ease exceeded the show though the production strategy was to produce superior quality of products . All the pricing , forwarding and distribution impart aimed to highlight qualitySelling Concept - This concept was present in the 1945s , when the supply started exceeding the demand . TO counter this , the companies resorted to ravening selling . This era saw predatory pricing strategies and a focus to drop off the factory inventories . The distribution was once more mass-orientedMarketing Concept - This concept was present in the 1960s when the supply far exceeded the demand . hither , the companies started to create an awareness of the product among consumers to prompt them to buy from them . The prices were incorporate and there were major discounts and monetary resource for bulk or combination productsSocial Marketing Concept - This is the concept which started out in the 2000 . The companies focused on the...If you want to lead a full essay, dress it on our website: OrderCustomPaper.! com

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