Comfort Vietnam - 4Ps Analysis

decision maker SUMMARY The 4Ps of grocery storeing is a whoreson used by companies to determine the most suitable cabal of crossing, price, place and advance that will deliver value to their customers. Companies explore to offer products/ go that meet the customers needs at a reasonable price, where consumers ordure easily purchase the products/ operate and these products/services must be backed up by adequate to(predicate) advertisement movement to create awareness. A good faction of product, price, place and advance will give a beau monde competitive profit over its competitors in the market. This report describes the market commix select by Unilever in the Vietnamese market. The write-up outlines in detail the fibre of product Unilever offers the Vietnamese market ( such(prenominal) as product features, product categories, packaging and product quality), the price swan for dissimilar tar pay off markets, the heterogeneous distribution channels Unilever emplo ys to makes its products accessible to consumers, and the various types of marketing campaigns that Unilever uses to create awareness for its products. It can be inferred that Unilever has pick out a satisfactory marketing mix for its products because it is one of the market leaders in the industry. In the destruction part, some suggestions similarly were given for the company to improve their argument ability.

Table of Contents EXECUTIVE SUMMARY1 TABLE OF CONTENT2 INTRODUCTION3 MARKETING commixture 4PS ANALYSIS5 1.Product5 ?Product features:5 ?Product categories:6 ? box:11 ?Packaging pattern:14 ?Quality14 2.Price15 3.Place16 4.Promoti! on:18 culmination23 REFERENCES:24 APPENDICES:25 WORD COUNT: 2.392 (Exclude tables and diagrams) INTRODUCTION selling today is non wholly a support tool for businesses, expressing through discover activities such as offers, advertising, promotion, etc; and in the era of information applied science development, Marketing has gradually taken its honorable of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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