The report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the company.

The report E-Marketing in tourism with emphasis on Marriotts looks into the victimisation of the network applied science in the marketplace place. The break down starts with a look into the tourism industry with relation to the victimization of the internet. It consequently goes into the history and developing of The Marriotts chain, the companys IT developments and various implementations to change with the development of engineering and the changing demand of the market and the customers. The subscribe to so uses Porters five-spot force model and Vassos driveway map to analyze IT applications with lever to marketing and sales. The study then analyzes the companys website and also puts forrad true advantages and disadvantages the company has. The study shows that Marriotts have been very made in implementing technology. This can be nabn from the fact that presently 75% of their bookings argon d single online. They also have a very wholesome virtual market place. Using Vassos road map one can arrange that the company is at the final phase i.e.

strategic transformation phase which consists of globalizing the products and differentiation. The study looks into the advantages and disadvantages of virtual market place for Marriotts. One can say that the development of internet technology has reorganized the method of doing commercial enterprise and we can see that Marriotts is one of the examples in successfully implementing the technology for growth and development. If you compliments to get a full essay, lay out it on our website: OrderCus! tomPaper.com

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