Annie’s Homegrown Video case questions and answers Essay

1) Annie knew what she wanted and had the willingness and determination to see it through. a) Annies person characteristics of existence health conscious, willing to take chances and focusing on no whole her wants and needs, but also the wants and needs of others has helped shape the advantage of her business. 2) The confederation evolved into a multimillion dollar leader in the natural positive food industry by identifying the markets and then focused on the conk ten markets. In those markets Annies company focused on the products attributes, being realistic and willing to take chances while maintaining a high trueness to its existing customers. In 1998 capital infusion from Consorzio and Fantastic Foods help render offset in Annies business.Consumer satisfaction and brand awareness helped desexualize the attention of another investor Solara Capital LLC in 2002. These investors where looking to enter into the constituent(a) food market and by investing in Annies company t hey helped the growth of Annies business as well. So with the help from incorruptible customers and investors Annies business was able to grow. a) I think that the only growth strategies would be focusing on what the consumer wants and finding ways to provide that. The only other thing that I can see would be act to get more product placement in stores that they are soon not in. 3) The web rate has many unique feature standardiseda) Spreading the goodness finding out whats new at Annies. b) Taste Our Products give a list of products with descriptions and pictures. c) Recipes and fun tab recipes and a kids club and a way to get free stuff d) The website its egotism is very unique and lively, a pleasant site to visit. 4) The web site promote Annies mission by having it right on the residence screen of the web site. It also promotes her mission be everything that is on to each one page of the web site, from products to articles to recipes.