Coke Zero Essay

1. Some industry analysts find soft-drink companies should develop products that go out bring new clients into the grocery rather than just creating variants on the old. They deter that products like puff home in will cannibalize lost market share from other soft drink categories instead of increasing the estimate of consumers overall. Which Coca-Cola products are most likely to lose customers to degree centigrade Zero?Since coulomb Zero is targeting Men, I think that regular Coca-Cola, Diet turn, and Diet Coke accession will all lose some of their customers to Coke Zero. Coke Zero has the word zero in it which already sounds a bent better than Diet Coke or Diet Coke Plus. Coke Zero is straight to the point and automatically has the potential customer thinking he (or she) will not be consuming whatever calories.2. why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market? Do you think a similar strategy with a viral marketing adjure on the Internet would appeal to the target market for Diet Coke Plus?I think the hidden cameras were a good idea, hardly not completely original. I also disagree with Coca-Cola company targeting entirely men I think they should promote it to women as well. They really do have a great affect when the word zero is in its name. Men arent the only ones that want to lose a few extra pounds while still enjoying a Coca-Cola carbonated deglutition they just dont want all the extra calories or sugar.3. Do you think Diet Coke could have been repositioned to change consumers perceptions of it seemly to be considered a drink equally appealing to men? Why or why not?