'Classic Airlines and Marketing Essay\r'

' clear Airlines in an airline company that has been in business for all over 25 years and has gained gravid success at bottom the airline industry. In the 25 years since its world the company has grown to over 32,000 employees and has generated 10 gazillion dollars worth of business. Although the company has seen great success, it also is subjected to the almost(prenominal) challenges that other airlines companies face in today’s grocery store. unmingled airlines must be able to market its product so that nodes will pick there product over competitors within the industry (University of Phoenix, 2012).\r\nthither ar several marketing purposes that absolute airlines vex applied and argon using in their business. The archetypal marketing concept that unsullied airlines use is the of necessity, wants, and demands concept. This concept is applied by understanding the needs, wants, and demands of the customer. The way unstained airlines have done this is create a rewards architectural plan for the customer. This ascertains the need for a customer to get something for a reduced price. If the customer has enough miles they can elevate to first class or stay at a Classic airlines hotel partner for a drop off night (Kotler & adenine; Keller, 2006).\r\nThe second concept that Classic airlines have applied to their business strategy is whirl and brands. This concept is applied by a sozzled by offering benefits to a customer that fills needs and using brands that are a known commodity. The Classic airlines rewards design is a perfect example of this marketing concept. The airline offers if a customer signs up for the rewards program they will gain points which can be deliver for free or reduced items. Although in the interpreting it does not state what hotel companies are partners of Classic airlines they should throw away sure that these hotels are name brand hotels such as Marriott or the Hilton so customers feel they are getting a pr emium brand (Kotler & Keller, 2006).\r\nThe third marketing concept that Classic airlines applies is nurse and satisfaction. The concept is successful if it delivers value and satisfaction to the customer. The customer must be able to choose between different options to determine what the outgo value is for them. Classic does this with the rewards program. It gives customers options on what value they use once they sack a certain number of miles. This is a great marketing ploy for Classic airlines because it allows the customer to feel as they have the power in the status and they are able to pick what option is best for their situation. All three of the above marketing concepts are used by Classic in some way through the rewards program. They are very shiny because they use a combination of these concepts to create the rewards program. Classic knows that they are successful as long as the customers are happy. The rewards program allows the customer to receive benefits for staying stanch to Classic airlines(Kotler & Keller, 2006).\r\n'